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In today’s world, businesses need a social media presence. With 5.17 billion social media users worldwide and individuals spending over 2 hours per day browsing social platforms, it’s not something you want to neglect. Avoiding social media or not fully utilizing it could cause you to miss out on opportunities to connect with your ideal customers. Therefore, your active competitors may have an advantage over you. Plus, social media gives you insights regarding what your audience likes so you can improve your offerings and grow your brand.

However, we know that managing social media is a time-consuming task. Research suggests that over 40% of entrepreneurs spend six hours weekly on social media marketing, which takes time away from their other responsibilities. So, if you’re a business owner who wants to benefit from the perks of social media but doesn’t want to do it yourself, consider hiring a social media virtual assistant.

What is a Social Media Virtual Assistant?

A social media virtual assistant (VA) is typically a self-employed professional who helps manage a company’s social media platforms. Their responsibilities are similar to those of social media specialists, except they work virtually.

Because they are self-employed, they are responsible for obtaining their own insurance benefits, such as health, vision, and dental. They also must provide their own workspace and equipment and pay their taxes.

Why Hire a Social Media Virtual Assistant?

social media VA

Unless you’re a digital marketing company, you likely didn’t get into business to do social media tasks. But, like most entrepreneurs, you realize how important it is and force yourself to do it when you can. Many business owners randomly post and hope their content gets in front of the right people, but this strategy often doesn’t work.

If you’re unsure how to create eye-catching photos and videos, apply the right hashtags, or put together captions that make people want to buy – you’ll end up stagnant. This process can be incredibly frustrating and make you want to throw in the towel on social media altogether. However, this is why hiring a social media virtual assistant is helpful. They can create content that resonates with your target audience while you focus on providing your service offering.

Virtual assistants who specialize in social media management also tend to be more budget-friendly than employees. Many small business owners can’t justify hiring a part-time or full-time social media manager. Most just need someone who can assist 10 to 40 hours per month with various social media tasks. Others may only require them for a one-time project, where they come up with a strategy and create templates the business owner can edit on their own.

The beauty of working with VAs is that they can step in when you need them most and adapt to your changing business needs.

What Qualities Do Great Social Media Virtual Assistants Have?

A virtual assistant who specializes in social media tasks should have the following traits:

  • Creative: The best social media VAs are incredibly creative when designing, formatting, and curating photos and videos. They have a knack for making content that quickly catches people’s eye. They should also have solid copywriting skills.
  • Analytical: To determine whether your social media strategy is working, a social media VA needs to be able to review and interpret the insights and analytics. That information tells them what tweaks need to be made so you can get better results.
  • Detail-oriented: Your brand is unique, which means you might not use certain fonts, colors, and words. Your virtual assistant should pay attention to those small details to maintain a consistent brand image.
  • Innovative: The best social media VAs can find a way to incorporate your brand into the latest trends.
  • Organized: Your virtual assistant should use social media scheduling tools and digital folders to keep your brand assets and content well-structured.

When is the Best Time to Hire a Social Media Virtual Assistant?

You’ll know it’s time to take off the social media hat and hand it to someone else when:

  • You just don’t have the time to stay informed about the various trends and changes taking place on social platforms
  • You’re unclear about why what you’re posting isn’t converting into sales
  • Measuring each channel’s performance seems tedious, or you just aren’t reviewing the analytics at all
  • It’s unclear which social media platforms would work best for your specific brand
  • You can’t remain consistent on any platform, so spontaneously post when you think of it
  • You dream of having an engaged community but have no clue how to even begin doing that using social media
  • You’d prefer to spend less time on social media because it’s distracting and mentally draining for you

What Tasks Can Virtual Social Media Assistants Do?

social media virtual assistantWhen you hire a VA for social media, they can help you with the following tasks:

  • Creating social media campaigns
  • Defining key performance indicators (KPIs), like impressions, follower count, video views, audience growth rate, etc.
  • Engaging with followers/moderating groups
  • Responding to DMs
  • Conducting hashtag research
  • Designing photos and videos
  • Curating relevant content that aligns with the brand
  • Utilizing social media scheduling tools, like Planoy, Buffer, Hootsuite, SproutSocial, etc.
  • Monitoring social media trends
  • Reviewing analytics and making adjustments as needed
  • And more!

Keep in mind that not all social media VAs perform the same tasks. Some, like Pinterest VAs, solely focus on one platform. You’ll want to define what tasks you need help with so we can match you with a virtual assistant who has the skill set to assist with that.

How Can I Prepare for a Virtual Social Media Assistant?

Once you’ve decided you’re ready to hire a virtual assistant for social media, here are some things you should do:

  • Create a list of responsibilities you’d like them to handle
  • If you want them to follow your social media strategies, write out SOPs that outline what to do and when
  • Determine when you want your social media VA to be available
  • Add brand assets, like your logo, photos, and videos, to a digital folder like Google Drive
  • Decide your monthly budget
  • Schedule a discovery call with Imperative Concierge Services so we can help you get aligned with a remote social media expert who can help you connect with your audience

Ready to Find Your Ideal Virtual Social Media Assistant?

If you’re ready to let someone else help manage your social media accounts, you’re at the right place. We have virtual assistants who are comfortable utilizing platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and more. Since 2015, we’ve matched our clients with high-quality virtual assistants, and we’re ready to assist you as well!

Simply schedule a discovery call below so we can learn more about your business and determine how best to support you. By partnering with us, you don’t have to worry about writing up a job description, deciding where to post it, reviewing hundreds of resumes, or trying to schedule countless interviews. We’ll also help you co-manage your virtual assistant, as navigating VAs is a new process for many.

Ultimately, our goal is to make this process as seamless as possible for our clients, so let us handle the time-consuming tasks for you. Hiring a virtual assistant doesn’t have to be complicated with Imperative Concierge Services. After all, we know you’re already busy and have enough on your plate!

Book A Discovery Call Today