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These days, it’s very rare to find someone without an email address, especially those with smartphones. As a result, email has become an incredible tool for staying connected to and informing others. Statistics show that 99% of email users check their email every day, and almost 60% say they check their email first thing in the morning. Therefore, if you’re a business owner who wants to get in front of potential clients, sending branded emails is the way to go. Although this might sound like just another thing to add to your growing to-do list, it’s something you should consider outsourcing.ย There are high-quality email marketing virtual assistants available to help business professionals like yourself connect with your audience and boost your bottom line.

What is a Virtual Email Marketing Assistant?

An email marketing virtual assistant (VA) does almost the very same thing as an in-person email marketing specialist, except they work remotely. In addition, most virtual assistants are self-employed, which means they operate their own business. As a result, they’re responsible for paying their own taxes, ensuring they have a workspace, and purchasing the equipment they need to complete their job. In addition, they must search for and obtain their own insurance benefits, like dental, vision, and health.

You may also hear virtual assistants being referred to as fractional service providers, which means they offer their services as needed to multiple clients. Unlike employees who are committed to one organization, you can access their skill set and experience without the full-time employee price tag.

Working with virtual assistants is different than working with employees, but we help business owners navigate this process.

Why Hire an Email Marketing Virtual Assistant?

To be honest, email marketing is time-consuming. Most business owners already have a hundred other tasks on their plate, so adding this may only lead to overwhelm. However, just because you can’t do it due to a lack of time or interest doesn’t mean it shouldn’t be done.

A stat from a 2023 survey found that 90% of respondents say email marketing is important to their overall success. Over 50% of consumers state that email is their preferred digital channel for business communication. Plus, email marketing has a great return on investment, with brands earning $36 for every $1 spent.

An email marketing virtual assistant can help businesses reach a larger audience, improve brand loyalty, and increase conversions with their expertise. They’re a cost-effective option for organizations who can’t yet hire a part or full-time employee. In addition, they’re adaptable to your business needs, as you might not need them all the time.

For instance, maybe you have an e-commerce brand that just needs an email marketing virtual assistant to prepare branded email templates around Black Friday. Or maybe you’re an accountant who just needs a digital marketing guru to help create email marketing campaigns and schedule them to send over the next few months. Whatever your needs are, we can align you with the right VA who can accommodate them.

What Qualities Do The Best Email Marketing Virtual Assistants Have?

email marketing virtual assistant

  • Copywriting: A great virtual email marketing assistant should be able to write persuasively and convey your brand message in a way that resonates with your target audience.
  • Creative: They should know how to design and structure graphics and templates so that they are eye-catching and pleasant to the viewer.
  • Analytical: A good email marketing VA will review analytics such as campaign open rates and clickthrough rates so they can make adjustments as needed.
  • Tech-savvy: Setting up email marketing campaigns, segmenting lists, adding tags, and more require some technical know-how. Knowledge of HTML and CSS also allows for greater customizability.
  • Attention to detail: Your brand is unique, and the best email marketing VAs will adhere to those differences when creating your email marketing campaigns. For example, maybe your brand doesn’t utilize Oxford commas or exclamation points. Perhaps you all avoid certain words, phrases, or colors. Whatever it is, you’ll want them to maintain brand consistency.

When is the Best Time to Hire an Email Marketing Virtual Assistant?

With so many other responsibilities on your to-do list, deciding when to hire a virtual assistant for email marketing might not be the first thing on your mind. However, here are some signs that you should bring one on board:

  • You’ve never created an email marketing campaign before and truly have no idea what to do or why you’re doing it
  • You’ve developed a couple of email marketing campaigns, but your open rates have been low
  • Your emails are going to subscribers’ spam folder
  • The emails you’ve created are being opened by subscribers, but they’re not converting
  • You review the analytics but can’t really determine if what you’re seeing is bad, good, or standard
  • Your email campaigns were performing okay, but now you’ve done all you can do. You need an expert to help you take it to the next level.

What Tasks Can Virtual Email Marketing Assistants Do?

A remote email marketer can assist you with the following tasks:

  • Identifying your target audience
  • Developing email marketing campaigns
  • Writing email newsletters that match your brand voice and tone
  • Ensuring that email templates look good across all mediums (e.g., smartphones, tablets, computers)
  • Segmenting and managing email lists based on behavior, preferences, demographics, etc.
  • Designing eye-catching email templates
  • Monitoring email campaign key performance indicators (KPIs), such as clickthrough rates, open rates, and more
  • Assessing different ways to optimize emails by implementing A/B testing as needed
  • Staying aware of changing industry trends
  • Following email best practices and policies to minimize emails being flagged as spam
  • Collaborating with others on your team to ensure marketing initiatives align
  • Creating opt-ins that comply with data protection regulations
  • And more

How Can I Prepare for a Virtual Email Marketing Assistant?

email marketing virtual assistantOnce you’ve decided to hire an email marketing virtual assistant, it’s time to get prepared. One of the biggest mistakes business professionals make when hiring is trying to “wing it,” but this rarely fairs well. You could end up hiring someone who doesn’t meet your needs or hiring the right fit but not giving them the information they need to be successful. So, here’s how you get ready to hire an email marketing VA:

  • Define exactly what tasks you want them to do. Are you looking for assistance with strategy, design, or both?
  • If you want your VA to complete tasks in a certain way, create work instructions or standard operating procedures (SOPs).
  • If you’re already using a certain email marketing software, note that. Some email marketing experts are proficient at MailChimp but have no clue how to use Klaviyo. You’ll want to work with one who is familiar with the tool you’re using.
  • Decide when you’ll need your email marketing VA to be available. Some business owners need one during the busy holiday season, while others utilize their services weekly or monthly.
  • Determine your budget.
  • If you want them to collaborate with another VA, like a social media virtual assistant or administrative virtual assistant, decide how they’ll interact. Project management tools like Asana, Trello, and ClickUp make collaboration easier.
  • Please schedule a discovery call with Imperative Concierge Services below so we can match you with the best remote email marketing expert for your business needs.

Are You Ready to Hire A Virtual Email Marketing Assistant?

Our mission is to make outsourcing to highly skilled virtual assistants seamless for busy professionals who desire time and financial freedom. So, if you’re thinking about hiring a remote email marketing specialist, we’ve got you covered.

Since 2015, we’ve helped clients just like you get matched to VAs who’ve helped them expand their business. In fact, one of our clients stated that the virtual assistants we aligned her with helped her double her business. That’s significant!

If you want to learn more about hiring a virtual assistant at Imperative Concierge Services, simply book a discovery call below. We’ll handle the tedious and time-consuming tasks so you can focus on your revenue-generating to-dos.

Book A Discovery Call Today