From Healthcare to Virtual Support
I built my career solving operational problems in healthcare—first as a program coordinator and healthcare talent development manager, and later as a performance improvement leader.
My first major win? Taking a grant-funded, volunteer-based fall prevention program and proving its value so convincingly that the hospital moved it into the permanent budget. We decreased falls, reduced restraint use, and improved patient satisfaction across every unit served.
As a performance improvement leader, I monitored core measures across departments, ensuring we met quality standards set by CMS, JCAHO, and corporate initiatives. The work taught me to see where processes break down, why handoffs fail, and how misalignment creates cascading problems.
The pattern I kept seeing: talented professionals buried under work that didn’t require their expertise.
When I left healthcare, I saw the same thing everywhere—business leaders drowning in tasks someone else could handle better. When they hired virtual assistants? Wrong skill sets. No systems. Zero accountability.
In September 2015, I founded Imperative Concierge Services to fix what the VA industry gets wrong: custom-matching specialists instead of roster assignments, flexible blocks instead of rigid retainers, and real accountability for whether matches work.
A decade and hundreds of placements later, I know exactly why VA relationships fail—and how to prevent it.
The VA Industry Problem I Solved
What I Learned From 10 Years of Placements
Most VA relationships fail before they even start, and it’s not because virtual support doesn’t work. It’s because the industry’s placement model is fundamentally broken.
After a decade of watching placements succeed and fail, I’ve seen the same patterns repeat:
- Agencies prioritize availability over fit. They maintain rosters and assign based on who’s free, not who actually matches your industry, working style, or specific functional needs.
- Clients get locked into inflexible commitments. Monthly retainers with minimum hours force you to pay for time you don’t need—or lose your specialist if you pause. Business doesn’t work that way.
- Generalists are positioned as specialists. Someone who’s “done some email marketing” gets matched with a client who needs funnel optimization and conversion strategy. The gap becomes obvious within weeks.
The traditional model was built for solopreneurs hiring their first $15/hour task executor. It was never designed for established businesses, nonprofits, or corporations that need strategic partners with deep functional expertise.
I built Imperative Concierge to solve the problems the industry refuses to acknowledge.
How Our Custom-Matching Model Works
I didn’t start another VA agency. I rebuilt the model from the ground up.
Our custom-matching process works because the model is built on three non-negotiables:
This is not advisory or consulting work. It’s a managed custom-matching virtual support system with accountability for outcomes.
The result? Sustainable support relationships that actually work because the match was right from the start.
Imperative is built for leaders who are past the DIY phase but not interested in traditional retainers or managing junior assistants. Our clients don’t need “help”. They need specialized support that can plug in quickly, flex with demand, and evolve as the business does.
Whether you’re scaling a business, maximizing nonprofit impact, or supporting corporate teams, we custom-match specialists who integrate seamlessly into your operations without the overhead of traditional hiring.
Here’s what makes our partnership approach different:
What I Bring to This Work
My background in healthcare performance improvement taught me to diagnose systemic failures and design solutions that actually stick. I hold a Bachelor of Science in Health Administration and a Master’s in Public Health with a graduate certificate in Public Health Informatics.
But credentials only tell part of the story.
What truly sets Imperative Concierge apart is the decade I’ve spent placing hundreds of virtual professionals—watching relationships succeed, watching them fail, and identifying exactly what makes the difference. I’ve built a custom-matching process specifically designed to eliminate the failure points that sink most VA placements.
I don’t just connect clients with virtual support. I architect sustainable relationships built on the right expertise, the right fit, and the right support structure.
Want to learn more about my professional background? Visit my LinkedIn profile.
Ready to Find Your Match?
Stop settling for generalists pulled from agency rosters. Get custom-matched with a virtual support specialist who fits your needs and your working style.
